Work
Sharing Expertise
Being a total car geek isn't something that can be learned or taught. I live, breathe, eat and sleep cars and I am genuinely excited everytime I meet someone on their car buying journey.
But not everyone is a car geek and relating my passion requires disttilling it into two, essential components that elevate every customer journey: passion and caring! Passion compels me as a Client Advisor to perform a proper needs analysis, make appropriate recommendations and listen to what brings them joy. Caring means that no detail during the buying experience is overlooked and my reward is seeing someone drive the car they love.
A satisfied customer that brings repeat business and referrals is what happens when you provide the right level of nurturing and high touch service.
Client Focused
Consulting, Solution Architecture, Sales Engineer, Account Manager and Technical Sales Leader all have one common element: the customer! It wasn't intentional or planned, but each of those roles uniquely prepared me for being a Client Advisor and not just a sales person.
Innovator
When I started working at Paul Miller BMW, I had no preconceived notions of how to sell cars. I just knew that I wanted to do something that was unique to my personal brand which would draw in customers and immediately position me as a car guy. I leveraged my growing YouTube "Autosnob" channel to launch live, on-site podcasts and create content that excites and engages car enthusiasts. My channel is 29K subscribers and growing and people ask for me by name.
PLAY
My Drive and Passion
I am a resolute person, meaning that once I commit to something I am all-in. It's my greatest strength and maybe also my greatest weakness, but my customers feel that energy, my desire to achieve better outcomes, and it's contagious. My personal life is also a reflection of that, and rather than engage in many hobbies half heartedly, I made the decision to go all-in and obtain a competition license which allows me to partake in professional motorsports as a driver.
When I'm not behind the wheel of a race car, I enjoy hiking, writing, looking after my collection of classic cars and making car related content.
Why Do It?
It's a necessary question because the day I stop asking it, is the day I've accepted the status-quo. I'm excited by constant challenge, innovation and thinking outside the box, not just for the sake of being different, but to do something where I can unequivocally see the results of my efforts. In racing, you know when you've just put down a really fast lap because all your inputs - braking, steering, transition between brake and throttle - were just right. That same drive to go faster, to refine my inputs and achieve a better result, is the same mindset I carry into the showroom.